For some of us, alcohol and dessert is simply a way of life. I’ve been among those dessert-lovers who can’t fathom saying no to a rum-infused frosting. Great Spirits Baking
“We are licensees for some of the largest spirits producers in the world to make delicious, ready-to-eat cakes,” Michael Valenti, CEO, shared with me. “Our agreement allows us to sell cake under the licensed spirit brand with approval from our spirit partners. Each agreement specifies the channels and territory that we can sell our cakes.”
With such an agreement in place, Great Spirits Baking
“Cakes are available in club locations throughout Texas, Oklahoma, Kansas, and Louisiana,” Michael said. “We are also finalizing a single-serve, wrapped, sliced version of several of our spirits cakes for C-Store, Grocery Grab n Go, and Package Liquor retailers with availability beginning in the 3rd quarter. Brands included are Bailey’s Irish Crème, Guinness, Captain Morgan Spiced Rum, and Pallini Limoncello."
Other offerings in its core portfolio include 10 oz. loaf cakes ready for 3rd and 4th quarter sell in. Featured flavors are Jack Daniel’s Tennessee Whiskey Cakes in Pecan, Chocolate, and Vanilla; Captain Morgan Spiced Apple; Bailey’s Irish Crème; Guinness Chocolate Stout Cake; and Pallini Limoncello Cake.
In addition to expanding its shelf-stable core cake offerings—already available in 10 oz loaf and 4 oz slices—Great Spirits Baking
As new items are added to the company’s lineup, consumers can find them via the Great Spirits Baking compa
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