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Green Bay Packers Welcome Hy-Vee in Plaza Partnership; Jeremy Gosch and Mark Murphy Share

Green Bay Packers Welcome Hy-Vee in Plaza Partnership; Jeremy Gosch and Mark Murphy Share


GREEN BAY, WI
Tuesday, September 20th, 2022

If your shoppers are anything like me, tailgating is hands down the best part of football season. Regardless of what team you cheer for, everyone can come together to enjoy mouth-watering snacks, and the Green Bay Packers understand that, which is why the team has partnered with Hy-Vee for a series of initiatives.

Jeremy Gosch, President, Hy-Vee“As we continue to open more stores throughout Wisconsin, we know how important it is to show our support for the Packers,” said Hy-Vee President Jeremy Gosch. “This partnership provides a lot of opportunities for us to help fans celebrate their favorite team. Whether it be hosting a watch party in our store’s restaurant or offering a wide variety of tailgate snacks for those heading to the game, we look forward to cheering the Packers into the post-season.”

As part of the initiative, Hy-Vee will share its name with Titletown’s public plaza just west of Ridge Road, now officially named Hy-Vee Plaza. The plaza will welcome community members and fans for fall programming over the next several months, from fitness and exercise classes to live music, arts activities, and family programming.

Hy-Vee is leveling up the grocery influence across football tailgates as it taps the Green Bay Packers

According to a press release, Hy-Vee will also become a partner of the Packers this season. The two brands will be featured together in a variety of displays, including at Lambeau Field during game days and at Hy-Vee stores.

Mark Murphy, President and Chief Executive Officer, Green Bay Packers“We’re pleased to welcome Hy-Vee to Titletown as our Plaza partner while they prepare to open their new stores in Ashwaubenon and other locations throughout Wisconsin,” said Packers President and Chief Executive Officer Mark Murphy. “Hy-Vee Plaza will be our gathering space at the heart of Titletown, hosting night markets in the summer, ice skating in the winter, and daily activities year-round. Hy-Vee has an excellent reputation in the Midwest as a community-minded, customer-oriented business. We’re looking forward to having them in our area.”

Details about Titletown’s upcoming activities can be found here.

How will this partnership influence other collaborations in the retail sector? Stay tuned to Deli Market News for updates.

Hy-Vee
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