There’s nothing like a rebrand to spark evolution, and Greenridge Farm knows it. Recently, the brand announced its official name change to Greenridge and debuted an updated website and logo to accompany the development. The provider will also be rolling out new packaging on all products at retail and foodservice.
“As Greenridge steps into the next phase of growth, it made sense to rebrand with a cleaner, more minimal look. While we continue to source our meats from throughout the Midwest, it was only natural to solely use the Greenridge name, and both the updated name and look reflect our commitment to bringing the highest quality products to our expanding customer base,” said Co-Founder Sebastian Madej. “We are so thrilled to launch this rebrand and highlight our expanding Naturals line, across multiple platforms, and bring the Greenridge name into households across the country.”
Known for its all-natural uncured deli meats, meat sticks, sausages, cheeses, and condiments, the rebrand will better reflect Greenridge’s ethos while emphasizing its clean-label offerings. According to a release, the company wants to showcase its commitment to sourcing the freshest ingredients and producing meats with artisanal methods.
The company’s new website features an expanded e-commerce platform for shoppers to order directly from Greenridge’s Chicagoland facility. It also includes a state-of-the-art store finder, an archive of popular recipes featuring the brand’s products, and a blog with custom content covering food, health, and lifestyle.
Backed by this rebrand, what will the next phase of growth hold for Greenridge? Deli Market News is the place for answers.