After recently expanding its partnership with Instacart, Grocery Outlet is already out to further its reach with another retail alliance. Recently, Grocery Outlet tapped Uber Technologies to pilot on-demand and scheduled grocery delivery on the West Coast.
"We are excited about the long-term potential of our eCommerce initiative at Grocery Outlet and this new partnership with Uber," said RJ Sheedy, President of Grocery Outlet. "We think it's important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before."
Grocery Outlet will be launching this pilot throughout 72 Grocery Outlet stores across California, Oregon, and Washington. According to the release, customers who participate in the pilot are now available to shop through Uber and Uber Eats with a $0 Delivery Fee on their first Grocery Outlet order of $30 or more.
Since launching its grocery services in July 2020, Uber has seen consistent growth in the United States. The company is uniquely poised to meet consumers' growing desire to get groceries delivered in an on-demand fashion.
"Our goal is to provide a reliable and affordable grocery delivery option that works for everyone, no matter your budget," said Oskar Hjertonsson, Head of Grocery at Uber. "We see our partnership with Grocery Outlet as an opportunity to do just that by delivering customers the brands they like at the Grocery Outlet prices they love, on-demand, right to their door."
How will the retail landscape continue to change as new partnerships are built? Deli Market News will report.
