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Grupo Bimbo Invests Minority Stake in Rule Breaker Snacks

Grupo Bimbo Invests Minority Stake in Rule Breaker Snacks


NEW YORK CITY, NY
Monday, February 15th, 2021

Bimbo Ventures, the venture capital arm of Grupo Bimbo, made another strategic investment for the business. It recently acquired a minority stake in Rule Breaker Snacks®, creators of vegan, gluten-free, and allergy-friendly treats. This is the first external funding for the snacking brand.

Nancy Kalish, Founder, Rule Breaker Snacks“It has been an amazing journey for us over the past few years, and we have so many great things on the horizon,” says Nancy Kalish, Founder of Rule Breaker Snacks. “We are thrilled to have Bimbo Ventures behind us to help drive future growth and opportunity for Rule Breaker Snacks!”

According to a press release, Rule Breaker Snacks was founded in 2015 and has since been disrupting the snacking sector. Each of its products is vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens—including dairy, eggs, sesame, soy, and wheat. Chickpeas are listed as the first ingredient across its line of products.

Bimbo Ventures recently acquired a minority stake in Rule Breaker Snacks®, creators of vegan, gluten-free, and allergy-friendly treats

Rule Breaker Snacks are available in both singles and Bite formats and in four flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie, and (nut-free) P'Nutter Chocolate Chip Blondie. Following its initial success, the company also introduced its first limited edition seasonal flavor to the portfolio, Mint Chocolate Brownie Bites.

Rule Breaker Snacks are available in over 2,500 retail locations nationwide and are seeing skyrocketing growth through online and specialty channels.

To stay up to date on the latest in specialty, be sure to keep a tab open for Deli Market News.

Grupo BimboRule Breaker Snacks®
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