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H-E-B Honored for Online Grocery Experience by Ipsos; Carlos Aragon Shares

H-E-B Honored for Online Grocery Experience by Ipsos; Carlos Aragon Shares


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Friday, July 30th, 2021

The growth of the e-commerce market is undeniable and unbridled as the sector continues to evolve at breakneck speed, especially due to the pandemic restrictions. Showing its prowess in the online retail space, H-E-B has been awarded with the title of Best Online Shopping Experience based on global research firm Ipsos’ recently released E-Commerce Experience Report.

Carlos Aragon, Vice President, Ipsos Channel Performance“As we continue to see the adoption and usage of digital offerings rise, it is critical for brands to ensure a seamless and safe end-to-end e-commerce experience to keep customers coming back,” said Carlos Aragon, Vice President of Ipsos Channel Performance. “Knowing which brands are leading the pack—and more importantly, why—is critical to succeeding in the e-commerce.”

Based on its findings, H-E-B ranked in the top spot, recognized for its in-stock availability, ability to schedule pickup times, and giving good instructions on order pickup. Additionally, the survey mentioned the chain’s perfect accuracy, no fees or minimums, and excellent communication. Publix came in second place, and Aldi earned the third-place spot.

The mystery shopping study ranks nationwide brands on their fulfillment of online orders for pickup, according to a press release, and focused on feedback from 2,000 consumers across 14 different grocery chains.

H-E-B has been awarded with the title of Best Online Shopping Experience based on global research firm Ipsos’ recently released E-Commerce Experience Report

Some of the considerations taken into account for the survey include:

  • User experiences of brands’ online and/or mobile ordering platforms
  • Accuracy of orders and standards of product quality
  • How wait times were impacted by order volumes
  • Whether pickup instructions were followed by associates
  • Availability of menu items and inclusion in online orders

In addition to its rankings, the report found that 78 percent of Americans have increased their use of in-store and curbside pickup options since the start of the pandemic. It also found that even as the pandemic begins to subside, 69 percent of those surveyed said they are expecting to continue using e-commerce options at the same levels, if not higher.

To read the experience report in full, click here.

How will H-E-B further flex its e-commerce muscle? We here at Deli Market News will keep a lookout for the answers.

H-E-B
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