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Hellmann’s Launches AI-Enabled Tool to Reveal Fridge’s Meal Potential; Christina Bauer-Plank and Laurence Lafont Share

Hellmann’s Launches AI-Enabled Tool to Reveal Fridge’s Meal Potential; Christina Bauer-Plank and Laurence Lafont Share


LONDON, UNITED KINGDOM
Friday, March 29th, 2024

As food waste persists, Hellmann’s created a tool to help. Launching its new AI-enabled tool ‘Meal Reveal,’ developed in collaboration with Google Cloud, the company is making it easier for people to use up the food in their fridge.

Christina Bauer-Plank, Global Vice President, Hellmann’s“People never set out wanting to throw food away. Food waste is an unintended consequence of our busy lives, where we look in the fridge after a long day and see disparate ingredients but nothing to eat,” commented Christina Bauer-Plank, Hellmann’s Global Vice President. “We saw an opportunity here to create a straightforward, easy-to-use tool. Meal Reveal is powered by the latest Google technology where a simple scan of the leftover ingredients lets you see the delicious potential in your fridge, in the palm of your hand.”

Meal Reveal utilizes generative AI capabilities in Google Cloud’s Vertex AI platform to identify the ingredients, a press release explained. Then the tool further matches the foods to recipes to provide tasty recipe suggestions.

Launching its new AI-enabled tool ‘Meal Reveal,’ developed in collaboration with Google Cloud, Hellmann’s is making it easier for people to use up the food in their fridgeHellmann’s Meal Reveal was designed in response to the common issue of ‘fridge blindness,’ a contributor to household food waste. This describes the issue faced when a fridge is full of ingredients, but people aren’t able to see or imagine what meals to make.

Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud“Our generative AI technology has the power to create everyday solutions for people everywhere. As part of our longstanding partnership with Hellmann’s, we were excited to create the innovative solution Meal Reveal to a persistent challenge of seeing the possibilities of the food in our fridge,” said Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud. “In its nascent stage, the more people use Meal Reveal, the more the tool will learn ingredients in our fridges and help provide the best recipes to use up what we already have.”

We love to see companies approach this problem with new solutions. Deli Market News will be here for the latest!

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