Seemingly overnight, the oat milk category has taken our industry by storm, with shoppers continuing to seek out plant-based substitutes across all eating occasions. Hershey’s must have gotten the memo, as the legacy brand has added new vegan chocolate bars made with oat milk to its portfolio.
According to news source Thrillist, the oat milk offerings include two flavors: Dark Chocolate and Extra Creamy Almond & Sea Salt. The offerings are reportedly already on several store shelves as well as online via grocery delivery.
As of now, the bars are only here for a limited time until summer of 2022, but considering the explosive popularity of the dairy alternative, I would venture to say it is very likely we will see these products return.
We reported back in February that Hershey’s was cementing its foothold in the better-for-you space, and it seems this latest release backs those efforts. After all, the health movement and rise in plant-based popularity tend to go hand in hand.
We have yet to hear of any additional plant-based offerings from Hershey’s, but we'll be sure to keep you in the loop when we do.