Hormel Foods is taking critical steps to fortify its already popular snacking brands. Optimizing the expertise of a tenured leader, the provider has announced the advancement of Henry Hsia to Vice President of Retail Marketing – Snacking and Entertaining.
In this VP position, Hsia has been made responsible for managing all brand-building activities for the Hormel Foods growing portfolio of snacking and entertaining brands, a press release explained. The company’s formidable portfolio of brands currently includes Planters®, Corn Nuts®, Hormel® Pepperoni, Hormel Gatherings®, and Columbus®.
Hsia first joined Hormel Foods in October 2018, shortly after the acquisition of Columbus Craft Meats, the release noted. During this time, Hsia led all marketing and R&D functions for the Columbus brand and played an integral role in the overall leadership of the Columbus Craft Meats team.
Before working with Hormel Foods, Hsia established a track record of exceptional results in marketing leadership positions at companies like Ghirardelli, Basic American Foods, Otis Spunkmeyer, and Clorox.
"We are very excited to have Henry lead the snacking and entertaining portfolio for the Retail business segment," said Jim Snee, Chairman of the Board, President, and Chief Executive Officer at Hormel Foods. "Henry has been instrumental in the exceptional growth of the Columbus brand within the Hormel Foods portfolio and has significant experience in the food industry. I look forward to his leadership in this important and growing segment of our business."
On behalf of the entire Deli Market News team, we offer a huge congratulations to Henry Hsia on this new role!