Hormel Foods Corporation presents every year at the Barclays Global Consumer Staples Conference in Boston, and this year the company did not disappoint. At the conference, Hormel announced what seems like a new direction for the company, with the launch of a new plant-based brand, Happy Little Plants™. The new product portfolio marks one of Hormel’s first projects under its Cultivated Foods umbrella.
“We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace,” Jim Splinter, Group Vice President of Corporate Strategy, commented. “We intend to focus on all the ways plants can help consumers find alternatives in their food routines.”
Happy Little Plants is part of Hormel’s innovation push to enter the plant-based blended protein market, which began with the launch of its Hormel® Fuse™ burger in the company’s foodservice division in 2014, according to a press release. Hormel has also expanded its product offerings to include plant-based pizza topping items for retail and foodservice at its Burke Corporation subsidiary, along with the Applegate® Blend Burger™—an organic meat and mushroom blended burger.
“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” said Splinter. "We are continuing to build an organization that has the agility and adaptability to create products to align with today’s dynamic marketplace.”
The new Happy Little Plants line has launched and is currently distributed in select retail outlets, with further expansion planned in the coming months. The products have received an enormously positive response from numerous retailers and foodservice operators who comment on the exceptional taste, versatility, and simple ingredients of the entire line. The brand’s flagship product is a ground plant-based protein alternative that contains 20 grams of non-GMO soy protein, is only 180 calories, contains no preservatives or cholesterol, and is gluten-free.
Is the new brand part of a shift in Hormel’s portfolio of products? Will the company tread further into plant-based waters? Deli Market News will keep you updated.