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Hy-Vee Expands New HealthMarket Banner to New Markets

Hy-Vee Expands New HealthMarket Banner to New Markets


MADISON, WI
Tuesday, March 26th, 2019

Last year, Hy-Vee introduced its first HealthMarket store, with the retailer’s CEO Randy Edeker noting it planned to open 50 to 60 new locations of this small-format banner. The first, located in West Des Moines, Iowa, will soon have a counterpart in Sun Prairie, Wisconsin, according to local news source Madison.com.

Edeker articulated that the Hy-Vee HealthMarkets are about twice the size of the health food sections found at traditional Hy-Vees, and offer only 11,000 fresh items, including produce, meal kits, and meat and dairy items. The banner also features in-store health clinics, pharmacies, and fitness studios—giving shoppers a good excuse to wear yoga pants to the grocery store! I mean, we don’t need an excuse, but still!

Riding the wave of the consumer-driven health craze, the HealthMarket banner features in-store health clinics, pharmacies, and fitness studios

Construction on the new location begins in April. It is expected to be 19,650 square feet on a six-acre plot, with the store holding court on the corner of West Main Street and Grand Avenue. It will share space with a separate 6,500 square-foot Hy-Vee Fast & Fresh convenience store and fuel pumps.

Where will Hy-Vee take this innovative, small-format banner next? Deli Market News will continue to keep you in the know of the retail industry’s comings and goings.

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