With shoppers keeping an eye out for all things local, retailers have cued in on this need. One retailer, Hy-Vee, is kicking it up a notch with the introduction of its “Best of Local Brands” Summit. Now, the summit is on its fourth iteration, and the retailer is hoping to expand and enhance its product offerings at its more than 280 retail stores.
According to the release, Hy-Vee will be hosting its fourth “Best of Local Brands” summit in November to bolster its offerings in its 280 plus retail stores situated in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Eighty-two new brands were selected from the first- and second-quarter summits combined and are available to Hy-Vee customers. Third-quarter summit brand selections take place later this week.
The summit will consist of 15- to 30-minute virtual presentations from selected suppliers from November 3 to 5. Currently, the retailer is accepting submissions for its “Best of Local Brands” summit online in the categories of retail-ready products, such as:
ECRM and RangeMe are helping Hy-Vee source, qualify, and connect suppliers with the appropriate buyers. All sourcing and product submissions will be made through RangeMe, one of the industry-standard online product discovery and sourcing platforms. ECRM will qualify suppliers, create curated meeting schedules, and facilitate face-to-face meeting execution with Hy-Vee buyers to introduce new and innovative products into the marketplace. All meetings will be conducted through ECRM’s virtual meeting platform, ECRM Connect, plus, ECRM’s support team will help ensure that buyer and seller connections are executed seamlessly.
Suppliers not chosen for participation in this summit will still be accessible through RangeMe and may be reviewed by Hy-Vee merchants again in the future.
What will we see next on Hy-Vee’s shelves? Deli Market News will report as they hit the wire.