As the industry readies to take the show floor at the International Dairy Deli Bakery Association’s (IDDBA) 2022 event, several trends are on our radar that are sure to be on display. Our predictions were reinforced by IDDBA’s 2022 edition of the What’s In Store trends outlook, which features point-of-sale data from Integrated fresh, powered by the association’ s partnership with IRI™.
“The way we all go to market continues to evolve,” said Heather Prach, Education Director. “Our What’s In Store resource is designed to help our member companies and industry navigate the ever-changing retail food landscape. Consumer behavior continues to shift, and we are excited to provide insight on how to meet consumer expectations now and in the future.”
The trends are available via an all-digital access that allows users to find the latest data right at their fingertips. Enhanced quarterly reports and features will be available, a press release noted.
The launch of this resource comes just in time for operators who will be exhibiting at IDDBA 2022 in Atlanta, Georgia, next week.
“For the first time in two years, we are bringing our community back together,” commented Whitney Atkins, Vice President of Marketing. “Under Prach’s leadership, our education team worked diligently and strategically for the release to be the prelude to the What’s In Store Live experience at our upcoming show.”
We can’t wait to see all of your smiling faces at the event!