Filipino-American grocery chain Island Pacific Supermarket is getting a marketing boost with the appointment of a new Chief. Christine Peebles will be stepping in as the retailer’s new Chief Marketing Officer, bringing an impressive background in strategic brand building, a track record of success in the consumer packaged goods industry, and a commitment to driving growth for iconic brands.
Peebles’ esteemed track record includes The Hershey Company, PepsiCo, Nestle, and Avery Products. Her accomplishments range from driving revenue and profit growth to developing and executing comprehensive brand strategies. According to a press release, her ability to identify new opportunities, understand consumer targets, and employ analytical insights has consistently led to informed decision-making and market success.
As the former Chief Marketing Officer of Me & My Ideas, Peebles demonstrated exceptional leadership skills in a trend-driven and highly seasonal business. She optimized brand positioning, developed innovation roadmaps, deepened consumer engagement, and successfully launched the company's Disney licensing partnership.
Peebles is also committed to operational efficiency, process improvement, and people development. She has implemented systems and processes to optimize operations and ensure the seamless execution of marketing initiatives. She is known for her collaborative mindset, ability to inspire and mentor her team, and drive operational excellence.
“We are thrilled to welcome Christine Peebles to the Island Pacific Supermarket family as our Chief Marketing Officer,” said Nino Jeff Lim, Founder. “Her exceptional background in strategic brand building, proven track record in the CPG industry, and passion for our mission make her the ideal leader to propel our marketing efforts forward. We are confident that under her leadership, we will achieve unparalleled growth and continue to be the preferred destination for Filipino-American grocery shopping.”
Peebles holds an MBA from the renowned Kellogg School of Management, known for its world-class Marketing Program. Her education has equipped her with a strategic mindset, analytical rigor, and leadership skills that have contributed to her remarkable career trajectory.
Cheers to Christine Peebles on your new position!
