Health-conscious and flavorful are two key boxes consumers want to check when perusing the aisles. Another box they’re hoping to cross off is uniqueness. Unique and nutritious products have been hitting shelves in droves, and the variety keeps consumers coming back for more as they find new brands fitting their particular needs. EPIC Provisions is one company aiming to fill that niche with the release of its EPIC Sea Salt & Vinegar Pork Rinds and a new addition to its lineup of Bone Broths.
“Consumers continue to need convenient, diet-friendly snacks. One of our brand values is to empower individuals on their health journey, and it’s central to our innovation strategy,” illustrates Jessica Mason, Brand Marketing Manager. “Both our pork rinds and our bone broth are keto-friendly, paleo-friendly, and gluten-free. Additionally, our bone broth is Whole30 approved.”
The new Sea Salt & Vinegar Pork Rinds are a carb-conscious and flavorful twist to the classic potato chip flavor. Crunchy, salty, and sour, the pork rinds will leave consumers puckering and craving more. All the pork rinds are made with quality ingredients and sourced from pork raised without antibiotics. Using simple seasonings, EPIC has created a diet-friendly and ethically made product shoppers will reach for.
“Consumers are continuing to care more about how their food is sourced, especially when it comes to meat products. Conscious consumption is here to stay,” Jessica says. “EPIC Provisions’ mission is to make animal-based foods that improve the lives of animals, support human health, and help heal the land, so consumers know we offer products that match their own values.”
Headlining the company’s broth line is the new Tuscan Style Chicken. The broth is made by slow-simmering bones from 100 percent free-range chicken with Italian-inspired herbs. The result? A robust, flavorful broth that is ready to sip or can be added to favorite recipes.
Both the pork rinds and bone broths fall in line with EPIC’s mission to utilize the whole animal, reducing waste while still meeting shoppers’ demands for flavor and variety.
“At EPIC Provisions, we strive to honor the animals that provide our nourishment,” Jessica imparts on me. “Our initial motivation for expanding into pork rinds and bone broth was driven by a desire to utilize parts of the animal that might otherwise go to waste.”
EPIC pork rinds can be found at Whole Foods Market, Sprouts Farmers Market, Kroger, independent retailers, and select Target and Walmart stores while the bone broth line is sold at Whole Foods, Amazon, and many independent natural and organic stores.
With a mission to feed the world while also meeting conscientious needs, how will our industry continue to innovate and delight? Deli Market News will report.