KIND Snacks is strengthening its North American arm and welcoming an experienced leader into the fold. The burgeoning snack brand recently announced the executive appointment of Jon Craig as Chief Financial Officer of KIND North America. In this crucial C-suite role, Craig will use his depth of experience to drive strategic and operational decisions and lead the next chapter of the KIND business.
“KIND is an iconic brand in the healthier snacking space and is a brand that reflects my own values of leading with purpose and performance,” says Craig. “I am thrilled to join the KIND leadership team as we work together to write the next chapter for the business.”
Craig brings over 15 years of global business and finance expertise and a fresh perspective to the new role. His experience includes leading finance divisions across various Mars portfolios. As a press release shared, Craig succeeds Kaj van den Kieboom, who now serves as Global CFO of Mars Health and Wellness.
Craig will report to Daniel Calderoni, Chief Executive Officer of KIND North America.
“We are very excited to welcome Jon into the KIND family as the new Chief Financial Officer,” said Calderoni. “Jon’s depth of experience across multiple markets and his ambition for driving results and challenging the status quo make him an integral addition to KIND’s leadership team.”
Most recently, Craig served as Supply Finance Director for Mars Wrigley Europe, CEAB, and Turkey. During this time, he was the lead business partner across the supply chain leadership team, commercial, and R&D functions. Prior to that, Craig worked in Mars Multisales, serving as CFO for both the East Mediterranean and Italy units and playing a pivotal role in introducing new routes to market and supporting the growth agenda and portfolio expansion of Chocolate & Petcare.
Congratulations to this newly appointed Chief!
