Football is officially underway! In honor of the season, King's Hawaiian is giving both consumers and retailers a chance to celebrate by giving away $1 million in its search for the ultimate game day slider recipe as part of its Slider Sunday Million Dollar Showdown.
"There's no better time to execute our biggest consumer sweepstakes ever than during football season, because Slider Sunday and tailgating just make sense together," said Chad Donvito, President. "Our hope is that the Slider Sunday Million Dollar Showdown gets fans excited about the things that make both Slider Sunday and tailgating so special—great food paired with great company—as they root for their favorite teams all season long."
King's Hawaiian introduced its Slider Sunday tradition earlier this year, a release explained. The weekly celebration provides families and friends with a chance to gather together and enjoy delicious food, and with football in season and tailgates getting underway, there is no better time for this competition.
For retailers, the showdown also offers a great opportunity to boost sales, create eye-catching displays, and drive traffic to the bakery department as shoppers search for the perfect ingredients for their recipes. Likewise, you can cross-merchandise King's Hawaiian rolls with other slider ingredients to inspire impulse purchases for those consumers not competing but looking for fun dinner inspiration.
To learn more about the competition, click here.
As more companies reveal creative ways to get shoppers in your stores, Deli Market News will report.