To say that my inner child is squealing in delight with Kraft Heinz’s latest launch is an understatement. Bringing together the beloved LUNCHABLES® brand with the classic taste of grilled cheese, the company has introduced 360CRISP™, a platform for the microwave that creates crispy, crunchy products that mimic what consumers would get on the stove. This innovation is the power behind Kraft Heinz’s new LUNCHABLES Grilled Cheesies, which provide quality, convenience, and flavor to shoppers everywhere.
“The launch of 360CRISP is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond,” said Alan Kleinerman, Vice President Head of Disruption at Kraft Heinz. “At Kraft Heinz, we’re sitting at the intersection of food and technology—building consumer-first innovations that revolutionize the meal table and, importantly, drive real value for families around the world. 360CRISP is just the beginning.”
This is the LUNCHABLES brand’s first expansion into the frozen food category, according to a release. With the use of 360CRISP, consumers can get a grilled cheese with a pan-like crisp in seconds, saving the potential for a sad, burnt sandwich. The offering also provides kids with the independence to prepare their own snacks without the potential dangers that come from using the stove.
Grilled Cheesies currently come in two flavors:
LUNCHABLES Grilled Cheesies began rolling out at select grocery retailers across the country at the start of this month for a suggested retail price of $4.99 per box of two sandwiches. Will your store be next?
Like your other shoppers, I certainly hope so, because I need to get my hands on these bad boys!