I am always looking for ways to reduce my dairy intake as a primarily plant-based eater. For this reason, I was thrilled to hear about the latest release from The Kraft Heinz Not Company—a joint venture between The Kraft Heinz Company and TheNotCompany. The supplier has debuted its new KRAFT® NotMac&Cheese, the first-ever plant-based KRAFT Mac & Cheese in the United States.
“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, Chief Executive Officer of The Kraft Heinz Not Company. “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT—the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience KRAFT Mac & Cheese fans have loved for over 85 years—without the dairy.”
According to a press release, better-for-you mac & cheese offerings are gaining steam, although the industry still has a ways to go in terms of taste and texture. The Kraft Heinz Not Company aims to address consumers’ plant-based preferences and evolving needs with the debut of two great-tasting plant-based mac & cheese offerings: Original and White Cheddar flavors.
KRAFT NotMac&Cheese is the latest example of Kraft Heinz's portfolio expansion in support of its ambition to increase plant-based offerings across a wider range of brands and categories. The launch builds on The Kraft Heinz Not Company’s current plant-based offerings which include KRAFT NotCheese Slices and NotMayo. The Kraft Heinz Not Company will continue its plans to scale into several more categories and begin international expansion in 2024.
The KRAFT NotMac&Cheese will begin rolling out on shelves nationwide now through early 2024.
It seems I have some taste testing to do! For more industry innovations, you know where to find us.
