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Kroger Announces New Ocado-Backed Fulfillment Warehouse

Kroger Announces New Ocado-Backed Fulfillment Warehouse

Friday, November 15th, 2019

Kroger and Ocado are continuing their expansion efforts with their sixth distribution center—officially in the works. The companies announced that 20 distribution centers were on the books last year. This week, the partners named Pleasant Prairie, Wisconsin, as the home for their next Customer Fulfillment Center (CFC).

Robert Clark, Senior Vice President of Supply Chain, Manufacturing and Sourcing, Kroger"Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Pleasant Prairie, Wisconsin, in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark, Kroger's Senior Vice President of Supply Chain, Manufacturing, and Sourcing. "Through our strategic partnership, we are engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience for our customers in Wisconsin and Illinois."

Pleasant Prairie, Wisconsin, will be the home of Kroger's next Ocado-partnered Customer Fulfillment Center

According to a press release, the Pleasant Prairie CFC will measure 350,000 square feet and is expected to create up to 400 new jobs. The facility will also serve customers in Wisconsin, northern Illinois, and northwest Indiana.

Luke Jensen, Chief Executive Officer, Ocado Solutions"We are excited to bring Kroger and Ocado's latest automated warehouse to Pleasant Prairie. As this site develops and goes live, it will be instrumental in delivering fantastic grocery experiences and exciting job opportunities to households across Chicago, Milwaukee, and beyond," said Luke Jensen, CEO of Ocado Solutions. "Today's announcement marks another big milestone on the road to developing a seamless fulfilment ecosystem for Kroger customers across the United States. Ocado's proven technology will allow Kroger to achieve the lowest cost-to-serve in the market, combined with the best freshness, accuracy, and service."

The new facility is expected to be 350,000 square feet, and create up to 400 new jobs for the area

Thus far, Georgia, Ohio, Texas, and Florida have all been chosen to house CFCs, with some states, like Ohio, even housing two. All of the distribution centers are part of Kroger’s and Ocado’s plan to bolster the supply chain and stay on top of consumer demand.

"This project expands Kroger's commitment to continued investment in Wisconsin and Illinois. With this cutting-edge technology, Kroger is confident our partnership with Ocado will play an integral role in the continued commerce growth of this dynamic region," added Michael Marx, Kroger Roundy's President. "This transformative fulfillment center will create local jobs and accelerate Kroger's ability to expand our products and services to a larger footprint, providing customers with anything, anytime, anywhere."

Kroger and Ocado partnered facilities have been announced in Georgia, Ohio, Texas, and Florida, and will help bolster the supply chain

While Kroger didn’t disclose the specificities of when it will be breaking ground and opening the doors on its CFC in Wisconsin, it did note that the facility will be operational 24 months after the project begins construction.

Deli Market News will continue to bring you the latest in retail news.


Beano's - First in Deli. Always Delicious.Authentic Salami crafted for convenience.Veroni - Our new snacks for a tasty Italian experienceCarr Valley Cheese - If a picture could squeak - Best of Class 2023Weeknights deserve quality Italian cheese. 100 year AnniversarioDePalo Foods CalzonesSimple done right

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The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. We operate under nearly two dozen banners, all of...

Ocado, the online supermarket. Do your food shopping online at Our trusted drivers will carry groceries, wine, toys, flowers, homeware and more to your kitchen table in a one hour slot.