Back in March, Kroger began to hire more team members amidst the COVID-19 pandemic. Last week, the grocer added even more team members to its roster to bolster the grocery workforce. The retailer has announced it has hired more than 100,000 workers over the past eight weeks from some of the sectors hardest hit by this unprecedented time.
Prior to the crisis, Kroger's workforce topped 460,000 associates, and recent hiring efforts have helped the retailer provide continuous access to fresh, affordable food and essential products to communities during the pandemic.
"Throughout the pandemic, Kroger's top priority has been to provide and maintain a safe environment for our associates and customers with open stores, comprehensive e-commerce solutions, and an efficiently operating supply chain," said Rodney McMullen, Chairman and CEO. "Since March, we have invested to reward our associates and safeguard our associates, customers, and communities."
According to a press release, Kroger has invested $700 million since March to reward and safeguard associates, as well as safeguard customers and communities, all of which was contemplated in the guidance provided in a business update on April 1.
"In the coming months, we know that our associates' needs will continue to evolve and change, and our commitment is that we will continue to listen, be responsive, and make decisions that advance the needs of our associates, customers, communities, and business," continued McMullen.
Kroger initiated its expedited hiring process in early March to shorten the time between application and employment, onboarding new hires in an average of 72 hours. The company also adjusted its new hire approach to focus on tasks versus role-based development, concentrating on culture and safety. This adjustment allows new hires to more quickly acclimate to their role and expectations.
The expedited hiring and onboarding process also reinforced Kroger's continued focus on associate and customer safety, directing immediate support to the expansion of Kroger Pickup availability, as well as enhanced cleaning and sanitization practices in its stores and facilities.
"During these uncertain times, we're humbled to be able to provide new career opportunities to workers in the industries most affected by this pandemic," said Tim Massa, Senior Vice President and Chief People Officer. "Through our expedited hiring and onboarding process and cross-sector partnerships, we've welcomed more than 100,000 new associates to the Kroger Family of Companies in roles across our retail stores, e-commerce business, manufacturing facilities, and distribution centers."
Kroger’s efforts to protect the workforce do not stop at these initiatives, so check out the rest of its efforts by clicking here. Keep a tab open for us at Deli Market News as the grocery industry continues to adapt.