You've heard of ghost kitchens. You've heard of dark stores. Now, get ready for dark kitchens. This week, Kroger announced it is launching a dark kitchen format with ClusterTruck, a software platform that powers profitable, vertically-integrated, delivery-only kitchens.
“The way our customers order and receive meals is evolving, and ClusterTruck's innovative culinary and digital design is cracking the code for the future of profitable meal delivery,” said Yael Cosset, Kroger's CIO. “Kroger is leveraging ClusterTruck's advanced technology to ensure our customers don't have to sacrifice quality and value for convenience when it comes to meal delivery. Kroger Delivery Kitchen Powered by ClusterTruck will allow our customers to access restaurant-quality fresh and delicious meals like never before and without having to pay excessive service or delivery fees.”
Specifically, ClusterTruck uses a proprietary software system to power its dark kitchen format, utilizing custom algorithms to optimize kitchen and delivery operations. This systematic approach to meal delivery ensures that nearly every order is in the hands of the customer within 7 minutes of the meal's preparation—the average time between placing an order and a customer receiving their food is less than 30 minutes.
“ClusterTruck's ultra-fresh and quick made-from-scratch meals sets it apart in the food delivery landscape,” said Suzy Monford, Kroger's Group Vice President of Fresh. “Kroger Delivery Kitchen customers can order pizza or Pad Thai on the same order and get it delivered hot and fresh, within minutes of the meals being prepared. We are excited to work together to bring this partnership to life to provide our customers with real food delivered to their door step!”
According to a press release, the initial rollout will see Kroger Delivery Kitchen Powered launch in Carmel, Indiana—where Kroger and ClusterTruck are jointly opening a fourth kitchen—and Indianapolis and Columbus, Ohio. Kroger Delivery Kitchen aims to deliver fresh and delicious meals on-demand without service or delivery fees.
"Our recipe for success has been a blend of cutting-edge software combined with high-quality ingredients and delicious variety,” said Chris Baggott, ClusterTruck Co-Founder and CEO. “This winning combination has allowed us to thrill customers across the country, while achieving profitability. We're excited to partner with Kroger to redefine the food experience for its valued customers.”
To explore all that Kroger's new dark kitchen format entails, visit KrogerDeliveryKitchen.com or download the ClusterTruck app.
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