Kroger is joining the likes of Publix as it bridges the gap between the dairy supply-side and the buy-side. The grocer’s Atlanta Division is teaming up with Dairy Farmers of America (DFA) as part of the new Great Georgia Give campaign, led by Milk on My Mind, to deliver 24,000 half-gallons of local Georgia milk to first responders and healthcare workers in metro Atlanta, according to a report by Atlanta. News. Now.
“Now more than ever, preventing waste in the food chain is crucial,” said Tim Brown, Kroger’s Atlanta Division President. “The Great Georgia Give aligns with Kroger’s Zero Hunger | Zero Waste social impact plan to end hunger and eliminate waste in our communities by connecting a great product with great heroes. We’re excited to support this innovative initiative by matching the contributions of the dairy farmers to provide 24,000 half-gallons of milk to our health care workers and first responders. Milk is one of Georgia’s most important agricultural commodities and the Great Georgia Give is ensuring that it is nourishing those who need it.”
Donations, which kicked off last week on April 24, were made to six Wellstar Health System hospitals, two Atlanta-based Ronald McDonald Houses, and Northside Hospital’s five locations across Augusta, Macon, and Savannah, Georgia.
According to the news source, thus far, the 24K gallon donation equates to $60,000 contributed by DFA and the grocer’s Atlanta Division and Centennial Farms.
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