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Kroger Partners With Google Cloud and Deloitte to Boost Grocery Associate Productivity and Improve the Customer Experience; Jim Clendenen Comments

Kroger Partners With Google Cloud and Deloitte to Boost Grocery Associate Productivity and Improve the Customer Experience; Jim Clendenen Comments


NEW YORK, NY & SUNNYVALE, CA
Tuesday, January 24th, 2023

Over on our sister site, AndNowUKnow, we reported back in 2017 the beginning of a successful partnership with Kroger and Google Cloud. Now, the time has come for the retailer and tech giant to bolster their bond. Google Cloud and Deloitte will be working to increase Kroger’s associate productivity across its nearly 2,800 stores nationwide.

Jim Clendenen, Vice President of Enterprise Retail Systems, Kroger“Technology and digital tools are fundamental elements of how Kroger continues to improve the associate experience, which in turn, enhances the in-store experience for our customers. Innovation is a critical component, and execution is even more important,” said Jim Clendenen, Vice President of Enterprise Retail Systems at Kroger. “Google Cloud and Deloitte brought us a technology architecture and application framework that we could implement in record time. We’re already seeing results across our stores, with associate tasks being optimized and overall productivity increasing.”

Recently, Kroger deployed a variety of Google Cloud data analytics, artificial intelligence, and machine learning tools under an application framework co-developed by Deloitte and Kroger. Already, the new tools are empowering store leaders and associates to make real-time operational decisions to deliver a better shopping experience, noted the company’s release.

Strengthening its partnership, Google Cloud and Deloitte will be working to increase Kroger’s associate productivity across its nearly 2,800 stores nationwide

The new task management application provides Kroger’s night crew managers with greater visibility into the volume and type of merchandise arriving on any given day, store staffing information, and stocking needs. Kroger’s new store management application empowers store leaders to be less dependent on paper tools. The app provides a standardized audit checklist for store managers and department leaders, helping ensure a high-quality shopping experience for customers.

The Google Cloud technologies used by Deloitte to build a modern, event-driven architecture for the retailer also include:

  • Spanner: With Google Cloud Spanner's fully managed relational database, Kroger has been able to build a true event-driven ledger, which enables the company to capture unique events—at different times throughout the day and from different stores—to make better-informed decisions about how to direct associates to be more productive
  • Dataflow: Kroger is using Google Cloud's Dataflow, a serverless, fast, and cost-effective data-processing service for capturing and analyzing data from different sources, like labor rates, transportation logistics, sales forecasting, and out-of-stock information

To learn more about this innovative partnership, click here.

Deli Market News will continue to keep a pulse on the radar for all partnership and retail news.

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