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Kroger Taps Ayo Foods to Bring West African Cuisine to U.S. Market; Fred and Perteet Spencer Discuss

Kroger Taps Ayo Foods to Bring West African Cuisine to U.S. Market; Fred and Perteet Spencer Discuss


CHICAGO, IL
Wednesday, August 25th, 2021

Consumers are looking for a vast range of flavors when they step into the grocery store, and many have looked to international recipes to inspire their taste buds with new flavors. Tapping into this demand, Kroger has teamed up with AYO Foods, a premium frozen food brand that delivers the authentic and delicious flavors of West-African inspired meals. The company recently announced that AYO Foods’ products are now available at Kroger and Kroger-owned banners nationwide.

"It has been remarkable to see the growing acceptance and excitement for a platform that was so personal to us," said Fred and Perteet Spencer, Co-Founders of AYO Foods. "We're excited to welcome consumers across the country into the AYO family in celebration of West African food culture, which is significantly underrepresented in the U.S. food and grocery landscape."

Fred and Perteet Spencer, Co-Founders of AYO Foods (Photo credit: Kolumn Magazine via Face2Face Africa)

According to a press release, Kroger will be carrying some of the company's most popular offerings including:

  • Chicken Yassa – Marinated chicken thighs, caramelized onions, lemon, and dijon, served over jasmine rice
  • Waakye – Anson Mills red peas and jasmine rice slow cooked with sorghum leaves and served with a delicious red sauce
  • Jollof Rice – One pot rice, spiced and stewed in an aromatic base of tomatoes, peppers, and onions
  • Puff Puff – Subtly sweet, yeast-based dough, lightly fried to be enjoyed as a sweet or savory side

Kroger teamed up with AYO Foods, a premium frozen food brand, to bring authentic and delicious flavors of West-African inspired meals in Kroger and Kroger-owned banners nationwide

AYO Foods was founded in 2019 and since then has quickly grown in popularity due to its line of convenient and delicious dishes that allow consumers to explore the world with their taste buds without leaving their own homes. The brand’s new partnership with Kroger—in addition to several other fast-growing regional grocers—has led to a substantial increase in its distribution, allowing the company to meet the rising demand for West African flavors. AYO Foods can be found in the frozen-food section with a suggested retail price of $5.99.

Keep clicking back as we here at Deli Market News continue to report on the latest partnerships and products to hit the specialty, dairy, and deli sectors.

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