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Lactalis' Galbani® Selected as Official Cheese of the Buffalo Bills; Daniel Assef and Dan Misko Discuss

Lactalis' Galbani® Selected as Official Cheese of the Buffalo Bills; Daniel Assef and Dan Misko Discuss


BUFFALO, NY
Monday, August 29th, 2022

There are many coveted titles that a brand can earn, but one title certainly worth celebrating is being named the official cheese of the Buffalo Bills. Lactalis recently accomplished this feat with its Galbani® cheese brand, which can be found inside the Highmark Stadium at games this season.

Daniel Assef, Vice President of Marketing, Lactalis American Group“The Buffalo Bills are a pillar of the community and one of the best brands in professional sports. We’re very excited to begin our partnership together,” said Daniel Assef, Vice President of Marketing at Lactalis American Group. “Buffalo is a very important market for our Galbani brand. We recently launched two important initiatives from Lactalis in Buffalo for consumers—our #GottaRicotta™ campaign to show the many uses of ricotta cheese in everyday cooking and introduced our newest product, Galbani Lactose Free Ricotta. Now, as we partner with the Buffalo Bills, we look forward to continuing to enhance our presence and commitment to Buffalo.”

As a result of this newfound alliance, pizzas inside Highmark Stadium will utilize Galbani mozzarella cheese, and Galbani cheeses will be integrated into other stadium concession menus. According to a press release, the Galbani “Say Cheese Cam” debuted August 13 when the Bills opened the preseason against Indianapolis. Bills digital channels will also welcome a new segment featuring the Galbani brand.

Lactalis’ Galbani® cheese brand was recently named the official cheese of the Buffalo Bills

Additionally, Lactalis will be supporting the Buffalo Bills Foundation and strategic initiatives related to food insecurity in Western New York.

Dan Misko, Senior Vice President of Business Development, Pegula Sports & Entertainment“We’re proud to partner with Lactalis and welcome Galbani as the Official Cheese of the Buffalo Bills,” said Dan Misko, Pegula Sports & Entertainment Senior Vice President of Business Development. “In addition to Galbani being a favorite brand for many Bills fans, we have great respect for what Lactalis has meant to the Western New York community throughout the years and still today and are excited to expand our community outreach together as we begin our partnership.”

Galbani is a hometown cheese brand manufactured in Buffalo, with a high-quality collection of ricotta, mozzarella, and provolone cheeses produced at its plant.

As this supplier puts its game face on in a play to attract more consumers, Deli Market News will report on the latest strategies and more.

Lactalis American Group
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