Convenience is held very high amongst consumers’ priority list, and 7-Eleven is aiming to hit every expectation as it expands its Evolution Store format. The C-store chain recently announced it has expanded its format in Prosper, Texas, setting a new benchmark for convenience retailing.
“You have to visit an Evolution Store to experience just how much 7-Eleven continues to raise the bar on product quality, selection, and the overall shopping experience,” said Chris Tanco, 7-Eleven Executive Vice President and Chief Operating Officer. “Evolution Stores and Laredo Taco Company® taquerias have been game-changers for 7-Eleven, and we will continue to test and iterate to incorporate learnings into new and existing 7-Eleven stores across the system. We can’t wait to see this location’s new patio concept become a fun gathering place for Prosper residents.”
7-Eleven and Laredo Taco Company, the convenience retailer’s taqueria, are heading north to Collin County—the first North Texas-area Evolution Store outside of Dallas County. This is 7-Eleven’s fourth Evolution Store in the Dallas-Fort Worth area and seventh in the country.
According to the release, each 7-Eleven Evolution Store is an experiential testing ground where customers can try and buy the retailer’s latest innovations in a pioneering store format. Already this year, the retailer has opened two of the new concept stores in North Texas, with more planned nationwide in 2021. 7-Eleven opened four Evolution Stores last year in New York City; Washington, DC; San Diego; and Dallas.
While all Evolution Stores include a restaurant concept, no two locations are exactly alike as the retailer continues to tweak the design and product mix based on customer feedback and shopping habits. The most popular features, however, have become staples that knowing customers seek out.
With this location, consumers will find tacos on handmade tortillas, frozen margaritas on tap, a stocked Wine Cellar and Beer Cooler, fresh-baked croissants and cookies, customized espresso drinks, artisan craft sodas, and more. In addition to the Laredo Taco Company taqueria, the Prosper 7-Eleven Evolution Store offers an assortment of exclusive products, services, and features customized to the neighborhoods and customers it serves.
For more information on this release, click here.
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