Nearly 100 years have passed since The Laughing Cow® has graced the market with its wedges. As it continues to evolve and reflect the shifting needs of both consumers and retailers, the brand recently announced a new brand purpose, new packaging, and a reformulated recipe for its products.
"We want to inspire people to choose to laugh at life. That's our vision and what drives us forward every day," remarked USA Brand Director Johnni Rodgers, in a recent press release. "As a nearly 100-year-old Brand and Mascot with decades of laughter behind us, The Laughing Cow wants to inspire people to choose to laugh at life alongside her."
The brand's advertising campaign, Because It's Better to Laugh, debuted this month on the Nasdaq and Thomson Reuters billboards in Times Square. The focus behind the campaign is to highlight how laughter is the best medicine—alongside cheese, of course. Featuring a new look for the iconic The Laughing Cow logo, the campaign will take to social media, digital, and public relations channels.
In addition, the cheese brand recently unveiled its new recipe reformulation that packs more calcium, creaminess, and flavor into each wedge. The products began to hit shelves in January of this year with full distribution nationwide planned by March 2020.
The new wedges are available in the following varieties: Creamy Original, Creamy Original Light, Creamy Garlic & Herb, Creamy Spicy Pepper Jack, Creamy Aged White Cheddar, and Creamy Asiago. A new flavor variety, Creamy Aged Cheddar Bacon, is headed to retail stores in May 2020.
Stick with Deli Market News as we continue to cover the latest in all things cheese.