It is clearly a transformative time for Lidl, who is digging into markets across continents, the latest being in Peterborough, England. News hit that the retailer recently started up operations on a new distribution center August 1 after a sizeable £70 million investment—or about $91 million USD.
“As a supermarket, it has been our priority over the past months to ensure that the communities we serve continue to have access to much needed food supplies and essentials,” said Matthew Heslop, Chief Operations Officer, Lidl Great Britain. “This is very much still our focus, and with the addition of our new Peterborough distribution centre, we are further strengthening our logistics and operations to ensure that we can continue to serve as many customers as possible with quality food at Lidl prices.”
According to the news source CamridgeshireLive, the new DC is planned to serve 48 stores in the area, employing 400 workers to start with plans to create 50 more openings before the year is out.
In addition to the move, which equated to over eight football fields of space, the report also teased that even more is on the horizon for the retailer. This latest opening already confirms Lidl’s promise to flood Great Britain’s market with 100 new stores in 2021 and 2022, which was reported by our sister publication last month.
Now, with even more facilities planned in both Luton and Bolton, as well as additional expansions for existing operations in Belvedere and Bridgend, we are certainly keeping an eye on what Lidl is up to on both sides of the Atlantic and beyond.
As to whether we will see a similar approach Stateside, be sure that Deli Market News will report.