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Lidl Expands Footprint With Latest Prototype; Will Harwood Details

Lidl Expands Footprint With Latest Prototype; Will Harwood Details


GERMANY
Tuesday, July 12th, 2022

Lidl is making headlines in the retail landscape as reports surfaced of a new store. The grocer is implementing its latest growth strategy with the opening of a new store in the South Boulevard area of Charlotte, North Carolina.

Will Harwood, Director of Communications and Public Relations, Lidl US“Being our newest prototype, the store will incorporate all of our latest optimizations to make the shopping experience even simpler and more convenient for customers,” said Will Harwood, Director of Communications and Public Relations, to Charlotte Business Journal.

The grocer revealed it is building out its retail footprint in the Charlotte region, announcing it is currently in the early phases of construction for its newest store format. It is set to open in the middle of 2023 and will be a total of 20,000 square feet. With this latest addition, Lidl will be expanding its footprint to 10 stores in the area.

Lidl is expanding its reach in Charlotte, North Carolina, with a new store prototype, set to open in the middle of 2023

Lidl was first linked to the South Boulevard location in 2015, according to the source, when property records show that the grocer paid $4.9 million for the site. Construction and outfitting of the new prototype are expected to cost roughly $7 million, including advancements such as new fixtures, lighting, and layout. It was noted that Lidl first entered the Charlotte region in September 2017.

“We are looking forward to serving the community with this store and are confident it will be an excellent addition to the area,” Harwood added.

Marking its expansion into the United States back in 2015, the grocer now operates more than 150 stores across nine East Coast states, and 11,550 stores globally.

Deli Market News will keep an eye on the shifting retail landscape.

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