In order to attract new shoppers, Lidl US announced a branding campaign to spotlight its low prices.
"We're passionate about the quality and variety of our offerings, and especially how we help shoppers save money," said Joel Rampoldt, Chief Executive Officer. "This brand relaunch allows us to reintroduce Lidl US in a big way, especially as we continue to grow our business. We've always known how super we are. Now, it's time to spread the word."
This campaign is possible because the retailer has a curated collection of private label picks, global imports, and everyday name brands.
According to a press release, Lidl US partnered with award-winning advertising and design agency MONO to create a new look.
"The Lidl brand is bold and distinctive. It represents a truly bespoke experience that's only available at our stores," said Michael Chao, Vice President of Marketing. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices."
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As always, Deli Market News will continue to keep an eye out for retail strategies such as this.
