With over a century under its belt, the table olive brand Lindsay™ Olives unveils new offerings and refreshed packaging. The new additions line up with the brand’s Crafted Specialty collection, set to delight the palates of any olive lovers.
"We're thrilled to bring even more flavors to olive lovers nationwide with our new Lemon Twist Martini Olives and Spicy Trio Medley," says Scott McCoy, Vice President, Olive Division at Bell-Carter Foods. "Innovation is always at the forefront for Lindsay, as we know our consumers are constantly exploring and seeking new flavors and formats. It's never been more important to bring new options to market and continue our legacy of being the go-to olive brand consumers know and love."
Adding to its premium Crafted collection are the Lemon Twist Martini Olives, which are zesty, vibrant, and ready to drop into a classic beverage. Next, the Spicy Trio Medley features a variety of hand-selected Greek olives mixed with garlic and spicy Greek peppers, perfect to balance out any cheese board. The new flavors pair well with others in the collection, such as the hand-stuffed Greek olives packed in vermouth.
With sustainability being the leading factor in the brand’s innovation, Lindsay Olives has introduced a reusable 14 oz Mason Jar option, starting with the best-selling Lindsay Pimiento Stuffed Queen Olives. Shoppers will also notice the revitalized packaging and extended assortments on shelves.
A press release explained Lindsay Core and Crafted Specialty Olive varieties are available at retailers nationwide, and start at $4.99.
Looks to us like these olives offer merchandising opportunities aplenty when placed around complementary deli counter snacks!
