Last year, Health Nut secured its first investor in none other than Kris Jenner. Now, we are reporting a major development in the Salad Chain’s brand recognition. Fans of Keeping Up with The Kardashians will now get to experience the flavor of the quick-service restaurant outside of Calabasas, California, thanks to Litehouse. The dressing provider is tapping into the star power of the salad chain and is bringing its dressings to mass retailers.
“Younger consumers continue to seek lighter food options and often use social media for meal inspiration, so we are thrilled to tap into a buzz-worthy brand like Health Nut to bring these delicious dressings to millions of homes nationwide,” said Theresa Lindholm, Brand Manager at Litehouse. “Health Nut’s simple, high-quality ingredients and recipes align with our desire to deliver flavorful and innovative products that meet the needs of today’s consumer.”
Recognizing the growing demand from its customers in stores, online, and on social media, the new Health Nut dressings will provide consumers across the country with the same fresh-tasting flavors they’ve seen on TV, inspired by the restaurant’s popular homemade family recipes.
Public recognition of the Health Nut brand soared in 2015 when its iconic salad bowls began regularly appearing on Keeping Up with The Kardashians & The Kardashians, making the chain’s Calabasas location a destination for fans and locals.
As noted in the release, this new partnership with Litehouse will expand Health Nut’s dressings footprint nationwide, making it easier for consumers to find and indulge in the iconic dressing flavors. It will also help introduce younger consumers to the refrigerated dressing set in the produce department, growing the overall category with unique, flavor-forward products from a beloved restaurant chain.
“Our loyal fans and customers have long been asking for a convenient way to find and buy our famous dressings that they’ve seen on TV and on social media,” said Steve Choi, Chief Executive Officer of Health Nut. “We couldn’t be more excited to partner with Litehouse to make Health Nut dressings more accessible to all our fans nationwide while delivering on our promise to provide fresh meals without compromising flavor.”
The new dressings are set to hit stores in spring 2024, honoring Health Nut’s commitment to quality, freshness, and clean ingredients suitable for a variety of dietary needs and preferences and meeting the demands of younger consumers.
This unique lineup will be available in the refrigerated produce department at grocery retailers nationwide in spring 2024 with an MSRP of $4.98 to $5.49 and featuring flavors like:
With the deli department exploring more of the fresh sector, keep a close lookout for more DMN updates to bolster the division.
