A tactical transaction is shaking up the world of plant-based foods. LIVEKINDLY Collective (LKC) has pulled back the curtain on its recent acquisition of Alpha Foods.
“LIVEKINDLY Collective is the plant-based food industry’s leading consolidator. We have a portfolio of strong plant-based food brands—including Fry’s, Oumph!, LikeMeat, No Meat, and Dutch Weed Burger—our focus is on building companies that share our vision and business ethos and have the potential to become global successes. We grow brands responsibly,” states LKC Chief Executive Officer David Knopf. “In the United States, Alpha is one of the fastest-growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our U.S. presence and bring innovative, delicious products to consumers in the U.S. under the Alpha brand. We are confident in the long-term prospect for this dynamic market.”
This strategic deal is the company’s sixth food brand acquisition to date since its founding in 2020 and the first in the U.S.
As a press release explained, Alpha’s extensive variety of products can be found in the frozen food section at major retailers including Costco, Kroger, Whole Foods Market, Safeway, H-E-B, Albertsons, Sprouts Farmers Market, and other national and regional stores from the eastern seaboard to the West Coast.
“We are thrilled to be joining the Collective of strong plant-based brands with products in global markets, which will no doubt have a positive impact on our U.S. business,” explains Cole Orobetz, Chief Executive Officer and Co-Founder of Alpha Foods. “This acquisition furthers Alpha’s mission to provide extraordinarily delicious products to the broadest possible audience.”
The acquisition allows LKC to enter the ready-to-eat breakfast and burrito snacking category and expand its distribution in the U.S. With more than 200,000 distribution points across over 40 countries, strengthening its reach in the U.S. will significantly boost LKC’s positioning in the market.
“Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets,” said Alpha Co-Founder and Chief Innovation Officer Loren Wallis.
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