Loblaw is tapping one of Kroger's recent partners and altering the scope of packaging in the retail space. Loop™, a state-of-the-art circular shopping system, is teaming up with Loblaw to implement a waste-reducing grocery pilot by 2020.
"There is too much plastic waste," said Galen Weston, Executive Chairman of Loblaw. "Our industry is part of the problem, and we can be part of the solution. Our partnership with Loop is a powerful example of entrepreneurial innovators working with like-minded large enterprise to bring a meaningful solution to a real problem."
The pilot will aim to reduce waste by delivering products from President’s Choice and other leading national brands in reusable containers.
"With its operational scale and its commitment to environmental sustainability, Loblaw is the perfect partner to bring Loop to Canada," added Tom Szaky, Founder and CEO of TerraCycle and Loop. "Together, as we bring back the milkman model of yesterday rebooted to reflect the convenience of today, we will help to eliminate the idea of waste and bring a better product experience to consumers."
According to a press release, Loop enables shoppers to responsibly consume a variety of commonly used products in customized, brand-specific durable packaging that is delivered in a specially designed reusable shipping tote. Upon delivery, the tote is then collected, cleaned, refilled, and reused—setting apart Loop’s platform from others in the biz thanks to its circular shopping system and commitment to durability.
Will more retailers tap this revolutionary packaging up-and-comer, following in Kroger’s and Loblaw’s path? Deli Market News will continue to keep you up-to-date.