Wakefern Food Corp. and Madison Foods have entered into an exciting new alliance as the third-generation family grocer joins the influential cooperative. As a result of their partnership, three Madison Foods-owned Save A Lot stores will be converted into Wakefern-owned Price Rite Marketplace locations. This conversion will take place in the state of Massachusetts as Wakefern expands in the market.
“I am excited to welcome the Slawsby family to our Wakefern cooperative, which is made up of family-owned, independent grocers with a 75-year history in the supermarket business,” said Joseph S. Colalillo, Chairman and CEO of Wakefern Food Corp. “These stores will expand the Price Rite Marketplace brand in the Boston area and bring the Price Rite commitment of value and quality to the communities of Roslindale, Roxbury, Brockton, and Dorchester.”
Owned and operated by the Slawsby family, Madison Foods is a successful business in the Boston area, according to a press release. The three Save A Lot stores to be rebranded are located in Roslindale, Roxbury, and Brockton, and the conversion will begin in the coming weeks. Additionally, a fourth Price Rite Marketplace will be newly opened by the Slawsby family in Dorchester.
Customers can expect their favorite store features to remain as the locations are renovated and new exclusive brands are added. Customers will also notice new advertising with special deals for the Price Rite Marketplace locations.
“We will continue to provide all the things our customers know and love while adding more variety and award-winning store brands that the Wakefern cooperative offers,” said Todd Slawsby, President of Madison Foods, who runs the business with his father, Harold, and brother, Jonathan. “This is the exciting next chapter in my family’s history in the grocery business. I want to thank shoppers for their support and patience as we undertake rebranding efforts and make the change to Price Rite Marketplace.”
The new Price Rite Marketplace locations will offer several Wakefern Own Brand products, including the new popular Bowl & Basket and Paperbird lines. Shoppers will also be able to purchase Wakefern’s award-winning Wholesome Pantry brands, which include the Wholesome Pantry Organic line as well as a range of products free from artificial additives and preservatives.
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