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Mason Dixie Foods to Debut Two New Product Ranges at Natural Products Expo West

Mason Dixie Foods to Debut Two New Product Ranges at Natural Products Expo West


WASHINGTON, DC
Friday, February 28th, 2020

Biscuits simply aren’t talked about as often as they deserve to be. Mason Dixie, the ready-to-bake biscuit brand, is here to change that. The company recently announced that the debut of two new product lines, its Scones and Sweet Rolls, are set to launch at Expo West.

Ayeshah Abuelhiga, Chief Executive Officer and Founder, Mason Dixie Foods“Scones and Sweet Rolls are our first foray outside of biscuits, in response to our consumers excitement and record-breaking retailer demand surrounding our ready-to-bake biscuit dough,” said Ayeshah Abuelhiga, Chief Executive Officer and Founder. “We crafted these two lines to offer a new option for consumers who care about high quality, delicious food with simple and real ingredients. I created Mason Dixie Foods because of my personal passion for food and the entire eating experience, so our expansion into new product categories not only fulfills an interest from buyers and retailers, but a desire to enhance the consumer experience of great food.”

The new products, Mason Dixie Scones and Sweet Rolls, join Mason Dixie’s current biscuit line

Mason Dixie Scones are available in four varieties: Cranberry Orange Scones, Blueberry Lemon Scones, Chocolate Chip Scones, and Coffee Cake Scones. All are made with real butter and fresh ingredients, a press release noted.

The Mason Dixie Sweet Rolls come complete with a baking tray that is 100 percent recyclable and icing that is made without gums or stabilizers. It’s available in four varieties: Cinnamon Rolls, Sticky Buns, Orange Rolls, and Strawberry Cheesecake rolls. These too are made with real butter and only the freshest ingredients.

Barbara Bufe Heidolph, Vice President of Innovation and Quality, Mason Dixie Foods"While developing these two new product innovations, the Mason Dixie Foods Innovation Team has sought out clean label ingredients, without sacrificing the consumer experience. Real ingredients are everywhere, but not every food manufacturer knows how to use them or is committed to using them,” stated Barbara Bufe Heidolph, Vice President of Innovation and Quality. “At Mason Dixie Foods, we prioritize flavor first, followed by convenience and transparency. We want our products to be as good as the scratch-made delight, with ingredients from the butter to fruit to baking powder that are real, honest, and recognizable.”

For those buyers looking to learn more about these delicious treats, Mason Dixie Foods will be available at booth #338 at Expo West.

Mason Dixie Foods
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