Turn up the heat with two new spice offerings in the crushed pepper line from McCormick: McCormick® Crushed Hatch Chile Pepper and McCormick® Crushed Thai Style Chili Pepper! McCormick Crushed Red Pepper is a staple product in many households, and following the launch of the popular McCormick® Crushed Jalapeño Pepper last year, these two new products will add to the brand’s growing list of spicy options.
According to Technomic’s Flavor Consumer Trend report, 59% of consumers aged 18-34, prefer very spicy foods and customizable heat is trending with consumers wanting to add a dash of heat to their liking.
Add a sprinkle of Thai Style Crushed Chili Pepper to elevate soups, sauces, and curries, or add a dash to noodles and stir-fries! Or add a hefty pinch of Hatch Chile Peppers to elevate sauces, vinaigrettes, and marinades, or a spoonful to egg dishes like frittata and quiche for an easy upgrade to familiar dishes. Consumers will now always have their choice of pepper — mild, medium, hot— readily available, no prep needed!
Available online starting May 15 on McCormick.com, Amazon, and grocery stores nationwide. Samples are available upon request.
