All good things must come to an end, and for the McDonald’s and Uber Eats exclusive partnership, the end is here. In an effort to reach more consumers, the fast food restaurant chain announced its plans to add another delivery service, DoorDash, to its McDelivery program.
“In a few short years, McDelivery has become an important part of our growth and our customer-centric strategy,” said Chris Kempczinski, President of McDonald’s USA. “Building on the success of McDelivery in the U.S., we’re excited to make McDelivery accessible to customers on DoorDash, which is available in all 50 states and reaches 80 percent of Americans, making it even more convenient for our customers to enjoy their favorite McDonald’s menu items on their terms.”
McDonald’s is testing its DoorDash partnership in Houston, Texas, first, before rolling the service out to 200 restaurants starting July 29. DashPass, DoorDash’s subscription program, will also be available at participating McDonald’s locations, which will offer members unlimited free delivery on orders of $12 or more.
“McDonald’s is a customer favorite and a leader in its craft, and it’s an honor to offer their loyal fan base more ways to enjoy McDelivery through DoorDash,” said Christopher Payne, Chief Operating Officer of DoorDash. “Our leading U.S. market share and best-in-class operations paired with McDonald’s scale makes this an attractive, win-win partnership. We’re thrilled to add McDonald’s to our robust selection of DashPass restaurants to allow customers premier access to their favorite foods without delivery fees.”
The restaurant chain initially partnered with UberEats in 2017 to launch its McDelivery program, according to a press release, which has ballooned into a $3 billion business for McDonald’s and franchise restaurants. The service is available in more than half of all McDonald’s U.S. restaurants—a total of 9,000 restaurants.
Will this move to add more third-party delivery services to McDonald's restaurants prove successful in boosting sales and customer count? And what will be the fallout for Uber Eats after losing its exclusive partnership with the chain? Deli Market News will keep you updated.