As our industry explores the newest category innovations during this year’s IDDBA show, Mifroma is taking to the event to showcase its range of exact-weight retail items. Available in consumer-friendly sizing—from 4.9 to 14 oz—this lineup includes a variety of coveted offerings, including Le Gruyère AOP, Le Gruyère AOP Cavern, Emmentaler AOP, Raclette Slices, Fondue, Appenzeller, Tête de Moine Rosettes, and Blumenkäse.
“Mifroma focuses exclusively on cheeses from Switzerland, which sets us apart from our competition, allowing us to become experts in the field of Swiss cheeses. This line appropriately highlights the variety of cheeses available from the region, from the classic AOPs to specialty cheeses,” shared Isabelle Schilt. “Mifroma cheeses allow retailers to offer a full range of cheeses from Switzerland. With various size options available, retailers can choose which are most economical for their shoppers.”
Mifroma also offers solutions for bulk products, such as club cuts, bulk shreds for foodservice or in-store cupping, or bulk sliced or shaved cheese such as Le Gruyère AOP, Raclette, and Tête de Moine Rosettes for foodservice use.
While bolstering this top-quality portfolio, Mifroma also places a significant focus on sustainability and innovation.
“Our cheeses are matured in natural sandstone caves that benefit from a constant temperature and humidity, providing the best environment for ripening our cheeses. We also pride ourselves on being first to market with innovative items such as Raclette Slices and Tête de Moine Rosettes, which provide approachability and ease of use for consumers,” Isabelle added. “Mifroma is constantly striving to become more sustainable and find new ways to reduce packaging and cheese waste while maintaining shelf-life standards. Combining tradition and innovation, we strive to bring the best of Swiss cheesemaking to tables worldwide.”
The company’s exciting lineup will be on display during the IDDBA showcase, giving Mifroma a chance to show off its all-new branding.
“IDDBA allows us to highlight the varied products available from Switzerland to an audience of high-quality buyers, along with showcasing how Mifroma can help retailers drive sales in the Switzerland cheese category. The show also allows us to showcase new items, or in this year’s instance, our new branding, which represents the quality and care Mifroma puts into the production of its cheeses,” explained Isabelle. “It is beneficial for retailers to attend the show to learn firsthand about Mifroma’s values, full range of cheese products, and marketing support.”
For those unable to attend the show, reach out to Isabelle to learn more about Mifroma and its suite of products. For more show updates, keep reading DMN!
