Breakfast is oftentimes an overlooked meal as consumers hurry out the door to begin their day, especially as they transition back to working and learning in person. To bring more attention to the sector and drive more traffic to stores, Nestlé’s Sweet Earth Foods is launching nationwide its latest heat-and-eat Breakfast Bowls alongside its reformulated, ready-to-eat Deli Slices.
“With the likely return to busy, on-the-go lifestyles this fall, we anticipate there will be more demand than ever before for convenient plant-based meals and ingredients that don’t sacrifice flavor,” said Seema Sundar, Director of Marketing at Sweet Earth Foods. “The new additions of the Breakfast Bowls to our product portfolio and the reformulated Deli Slices, along with our recently launched ready-to-eat, flavor-forward Mindful Chik’n™ options, offer something for everyone and every occasion this fall.”
The plant-based foods innovator brings these savory prepared meals and plant-based protein offerings to the market in order to provide the necessary nutrition consumers are looking for in their on-the-go busy lifestyles. According to the release, the three new Sweet Earth® Breakfast Bowls are inspired by classic savory regional scrambles, all while offering between 17–20 grams of plant protein and three to five grams of fiber in every bowl. New flavors found in the frozen meals section include:
To bring the plant-based attention to the deli section, Sweet Earth is also offering three newly reformulated types of Sweet Earth Deli Slices, each containing 15 grams of plant protein and delivering an authentic deli experience that makes for a perfectly satisfying sandwich swap. All three products have zero grams of cholesterol and come in:
With a suggested retail price of $4.79 for the Breakfast Bowls and $6.99 for the plant-based Deli Slices, the products can be found at retailers nationwide including Whole Foods Market, Fresh Thyme Market, Walmart, Kroger stores, and Target. A special four-pack of the Huevos Rancheros Breakfast Bowl is offered exclusively at Sam’s Club, retailing for $11.98.
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