Ask and you shall receive is the phrase consumers are living by after Niman Ranch announced that a long-time shopper favorite has finally arrived. Debuting a 6 oz package of sliced deli ham, the meat supplier is upping its foray into convenient options. This new sliced ham is available in Black Forest, Applewood Smoked, and Honey, beginning in April.
“I’m thrilled to at long last have Niman Ranch offer this convenient pre-sliced option for eaters across the country,” said Drew Calvert, Vice President of Innovation. “For years, Niman Ranch fans have been asking for our delicious ham to come pre-sliced, but it took time to perfect the recipe and flavors and also to grow our farmer network to ensure we have enough pork to meet demand.”
The new product joins the company’s other pre-sliced items, such as Corned Beef, Pastrami, Roast Beef, and its charcuterie line. (I can’t be the only one who thinks ham could potentially go a cheese board, right?) The new line of deli products will be featured throughout the year in a series of activations, kicking off with a “Brunch Hard” campaign, according to a press release. This marketing will then be followed by other merchandising opportunities such as bridal shower season and back-to-school promotions.
Niman Ranch remains committed to partnering with U.S. farmers who raise their animals with care and respect for the land. It’s unique in the marketplace due to this relationship with over 740 independent family farmers, each dedicated to sustainability and humane animal treatment. Each product is hormone- and antibiotic-free.
As we continue to check the newswire for the latest products, keep reading Deli Market News.