Convenience is key to standing out on the shelf. As consumers continue to shift back to in-person learning and working, cutting the time on meal prepping is a top priority while out shopping. Old El Paso is delivering on that demand with its Tex-Mex meal kits, sauces, and tasty new rice dish. These new items bring favorite restaurant flavors onto the dinner table in 30 minutes or less—giving families more quality time together.
“We know families want to make the most of their time at the dinner table,” said Jonathan Pandit, Marketing Communications Manager. “Old El Paso meal kits and squeeze sauces are a delicious, uncomplicated way to bring restaurant flavors home and families together without busting the budget.”
New Old El Paso Meal Kits come with four servings and make mealtimes feel like an indulgence without the expense or complexity of trendy meal kits. Available in Chipotle Chicken, Adobo Steak, and Seasoned Beef, the restaurant-quality burrito bowls are a convenient and affordable solution to bring dinner to the table in 30 minutes. Each kit also includes Cilantro Lime white rice, seasoning mix, and Queso Blanco sauce to spice up the plate.
Old El Paso Street Taco Kits are also hitting the retail shelf to bring the food truck experience with the restaurant flavor. The kits come in Carne Asada Steak (with Medium Creamy Chipotle Sauce), Asado Chicken (with Medium Creamy Jalapeño Sauce), and Barbacoa Beef (with Mild Salsa Verde) and include 12 Street Taco flour tortillas, seasoning mix, and topping sauce/salsa to make four servings. Consumers only need to add a favorite protein, protein substitute, or grilled vegetables, and dinner is on the table in 30 minutes.
To bring a kick to the new release, Old El Paso is also introducing Squeeze Sauce. Available in two new crave-worthy flavors in 9 oz, no-drip, squeeze bottles, consumers will be reaching for Spicy Queso Blanco and Cilantro Lime Fire Roasted Verde to pair with the kits. As noted in the release, Old El Paso Squeeze Sauces come in a family-friendly squeeze bottle that makes it easy for kids and adults alike to customize taco creations with easy cleanup.
Rounding out this exciting product drop is Old El Paso’s Cilantro Lime Rice. Consumers can recreate restaurant-worthy Cilantro Lime Rice at home that is ready to serve in just 25 minutes.
The new Old El Paso items are available at major retailers nationwide starting in July, with the Burrito Bowl Meal Kits coming in at MSRP $3.99, Street Taco Meal Kit at MSRP $3.99, 9 oz Squeeze Sauces at MSRP $3.88, and Cilantro Lime Rice at MSRP $1.89.
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