Sometimes you just need to shake things up a bit. That is exactly what OMNI has done with a packaging revamp for its plant-based products, set to launch this spring. In addition, the supplier is expanding its line of plant-based appetizers.
“We are very mindful of bringing customers along and making sure they continue to find their favorite OMNI products,” shared David Yeung, Co-Founder and Chief Executive Officer of Green Monday Holdings and OMNI. “We are a mission-driven brand that focuses on providing our growing consumer base with a healthy, tasty, and versatile plant-based meat alternative so that they can make good food at home. My team and I believe that our refreshed packaging clearly explains who we are and our mission to construct a multi-faceted global ecosystem of future food that helps to combat climate change, food insecurity, public health crisis, planetary devastation, and the overconsumption of meat.”
The inspiration behind the new packaging design was OMNI’s desire to clearly communicate the plant-based message and brand ethos. Every aspect of the brand was considered and evolved with great care to detail. Each package is more vibrant, impactful, and saturated, aiding consumers in the shopping experience. An updated logo features the initials of the brand with a large description and benefits per serving, according to a press release.
OMNI is expanding its authentic plant-based Asian appetizer line to include crystal dumplings and Asian flavored bao buns: Teriyaki and Gochujang. Each recipe was developed by a Michelin-starred dim sum specialist resulting in its authentic taste and fluffy texture. Both products will be available in the coming months.
The portfolio can now be found in numerous markets across New York City and from online grocery stores in addition to the retailers it already serves.
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