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Oscar Mayer® Debuts Scramblers Innovation; Kelsey Rice Comments

Oscar Mayer® Debuts Scramblers Innovation; Kelsey Rice Comments

Monday, September 11th, 2023

Have you eaten breakfast yet? Oscar Mayer® is aware that less than a quarter of shoppers are regularly eating a full breakfast due to a limit of hearty options available in the market. Its response? The debut of its first-ever on-the-go refrigerated breakfast offering: Oscar Mayer Scramblers.

Kelsey Rice, Associate Director, Oscar Mayer®“While people crave a tasty breakfast, it is often compromised with quick, boring options due to busy weekday mornings—and boring is the antithesis of what Oscar Mayer stands for,” said Kelsey Rice, Associate Director. “With fans yearning for more fresh, convenient, and satiating breakfast options, Scramblers is set to spark smiles through seriously delicious meats, providing hearty ingredients and tasty, meaty recipes in a way only Oscar Mayer can.”

Oscar Mayer Scramblers are now available at major retailers nationwide. The creative new offering aims to shake up the convenient breakfast game with three mouthwatering varieties. Bacon & Velveeta, Ham & Colby Jack, and Wiener & Cheddar each offer a filling breakfast made using two fresh eggs.

“Scramble Your Morning” will be your shoppers’ new mantra as Oscar Mayer® debuts Scramblers and an accompanying strategic campaign

To back this exciting launch, the brand is also debuting a strategic campaign, Scramble Your Morning, which will be featured across many channels including TV and social media. According to a press release, the innovative campaign highlights how a scrambled morning can be delightful when it comes to Oscar Mayer, using fun brain-teasing puzzles to bring joy to their a.m. routines.

Kraft Heinz has been pioneering growth in the refrigerated breakfast aisle since 2018. With the inclusion of beloved Oscar Mayer meats and delicious Velveeta cheese, Scramblers marks the first time two iconic Kraft Heinz brands will be served together in one product for breakfast.

For more information on the launch, click here.

And for the latest product insights, keep clicking on Deli Market News.

Oscar Mayer®