They say, “whiskey is liquid sunshine.” Well, I can most certainly believe that! I have been a whiskey appreciator and drinker ever since I have been able to enjoy a fine, hand-crafted cocktail. A classic old fashioned or a whiskey sour is my go-to. That is why I was ecstatic to put together a story about a fourth-generation bourbon lifestyle brand, Pappy & Company. I spoke with Marketing Manager Mollie Patton about the brand and how the company got started.
“The company is coming up on its sixth-year anniversary this fall,” Mollie noted. “It was originally founded by three sisters; they are actually triplets, Carrie, Louise, and Chenault. They are the great-granddaughters of the bourbon legacy Pappy Van Winkle. This bourbon legacy created such a following and with limited supply, the girls were looking for a way to reach a larger audience and make bourbon-inspired products that would be accessible to a larger clientele.”
I asked Mollie what makes this whiskey barrel-aged brand different from others. She said it is largely due to the fact that the company has access to Pappy Van Winkle bourbon barrels, which no one else in the world can access.
“Given the caliber of the bourbon that ages in these barrels, we’re in a unique position to offer something that nobody else really can,” she said. “There are a lot of ‘bourbon barrel-aged products’ out there, even in the food category, but the fact that we are able to use these very limited barrels and create food and other products with them means nobody else can really match what we offer. We truly rely on the flavor of the whiskey in the barrels and the aging process that it creates. As a result, we believe we are putting out a product that's higher quality than almost anything else out there.”
In March, the company launched a Limited Edition Maple Bourbon Biscuit with a team called Callie's Biscuits, based out of Charleston, South Carolina.
“We worked with their classic buttery biscuits and paired our bourbon barrel-aged pure maple syrup to create this bourbon flavored biscuit with icing. It is shipped overnight and intended to either be frozen or baked right away. They taste like they just came straight from Callie's biscuit shop and are quite tasty,” Mollie remarked. “That is one of our newest products we have launched.”
One of the reasons Pappy & Company is an ideal partner for food service companies is that, even though the company has a small team, it has strong relationships with other like-minded companies.
“When you work with Pappy & Company you work directly with the founders,” she said. “We’re very hands-on to make sure we offer best-in-class quality and pass that on to our wholesale partners and customers. We’re not in the business of gauging our margins and offer the best price possible while maintaining high standards of quality.”
There's a famous Pappy Van Winkle quote the company stands by, “We make fine bourbon at a profit if we can, at a loss if we must, but always fine bourbon.”
Over the course of its lifetime, the company has grown and expanded. From the beginning when the sisters started making t-shirts in Louise’s basement in Kentucky to growing the team and having offices in different locations across the country. Mollie noted that Pappy & Company is always looking to expand its culinary line and find the right partnerships.
For updates on Pappy & Company, keep checking back to Deli Market News.