Acquiring Kitchen Table Bakers in 2016, ParmCrisps launched one of the market’s first parmesan crisps. As a small family business, the brand’s innovation tackled the snack food category with gusto, creating a niche product that has become a veritable snacking staple. Sam Kestenbaum, CEO of That’s How We Roll, spoke to us about ParmCrisps, a dynamic brand that continues to innovate and push category boundaries, still today.
“What really makes ParmCrisps stand out is our product quality,” Sam said. “The crisps are oven-baked with Parmesan cheese that is aged at least ten months. Everything is crafted in small-batches, which adds to both the quality and taste of each crisp.”
Through part strategic decision-making and part excellent instinctual business prowess, Sam explained to me that while he thought he was purchasing a cheese company, he was in fact purchasing much more: a snack food company. As a brand, ParmCrisps has certainly capitalized on its multi-faceted foundation, taking advantage of the cross-merchandising opportunities provided by its inherent qualities.
The brand, which comes in several mouthwatering flavors, including Pizza, Sour Cream & Onion, and Cheddar, offers chip alternatives, charcuterie board additions, or an afternoon protein pick-me-up.
“ParmCrisps appeal to a whole range of niche markets, all at the same time. They’re Keto-friendly, gluten-free, low-carb, high-protein, and satisfy a snacking need instantly,” Sam remarked.
Shopper behavior has demonstrated that as a consumer group, we are eating more often throughout the day, looking for snacks that are both functional and delicious. This need has created the opportunity for protein-rich foods to once again come to the forefront of the food industry. “This is a high-protein snack that is also vegetarian. It’s made with one hundred percent cheese, which surprises a lot of consumers,” shared Sam. “‘Wait, this is just cheese?’ Is something we hear all the time.”
As the brand helps to change the landscape of the snack food category, it also continues to innovate in spaces beyond traditional retail. ParmCrisps is offered in a tub format to best cater to foodservice customers and retailers looking for new products in the deli space.
Exciting things ahead for ParmCrisps! For the latest in what’s happening in the specialty food world, keep reading Deli Market News.