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Prime Roots Debuts Plant-Based “Bacon”

Prime Roots Debuts Plant-Based “Bacon”


BERKELEY, CA
Monday, March 23rd, 2020

Bacon evokes a certain feeling for a lot of consumers looking for both comfort and nostalgia. For those consumers who want to indulge without eating meat, they’ll find a friendly face in Prime Roots, a plant-based protein company. Recently, it debuted its meatless bacon, which sizzles—and tastes—just like regular bacon.

The key ingredient behind Prime Roots’ bacon is koji, an umami-rich whole food source of protein that is beloved by top chefs around the country. According to a press release, Prime Roots’s homegrown koji super protein naturally has the texture and taste of meat without using hyper-processing techniques.

Prime Roots’ new plant-based, meatless bacon uses homegrown koji, a super protein that naturally has the texture and taste of meat

The chefs at Prime Roots mix the proprietary super protein with plant-based fats to create a block of “pork belly” which balances layers of crisp protein and melt-in-your-mouth fat. Next, they put it into a wood smoker to impart a naturally smoky flavor and hand slice it into delicious strips.

This product looks ideal for a variety of consumers, from vegans to flexitarians and all the way to meat-eating bacon-lovers.

Keep reading Deli Market News as we continue to uncover new products.

Prime Roots
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