Publix’s new GreenWise Market concept has only been open to the public for nine months, and already the retailer is celebrating double-digit locations. Number 11 to be announced will be in the Channelside area of Tampa, Florida, as the state’s grocery market continues to heat up as a whole.
“We look forward to sharing our new-concept GreenWise Market with our Tampa customers,” said Publix President Kevin Murphy of the newest store. “Once they discover the unique products, atmosphere, and prepared meals they can eat in the store or take with them as they enjoy the waterfront, they’ll see why we chose to go in a new direction with a brand they know and trust.”
The team is not making every new opening a GreenWise though. According to the release announcing the latest store, the current Publix GreenWise Market located on West Azeele Street in Tampa’s Hyde Park neighborhood will be converted to a traditional Publix Super Market during its planned remodel, scheduled to begin next month. The Channelside district will also be home to a traditional Publix Super Market slated to open this August, while the GreenWise Market is expected to open in late 2021.
The company said it continues to look for additional GreenWise Market locations throughout its operating area, bringing a format that touts a specialty, natural, and organic focus. Included in the makeup of the markets is a prepared foods area offering gourmet pizzas and burrito bowls, wraps made with organic meats and cheeses, and even vegan options.
With several in-house made specialties, including organic smoked meats, organic sausages, gourmet popcorn, and more, Deli Market News will continue to report on moves the chain makes to expand this new banner.