An executive transition is taking place for Publix. As we wind down 2021, the retailer is gearing up to take on 2022 with Melinda Renfroe succeeding Mark Irby as the new Vice President of Marketing.
Renfroe started her career at Publix in 2005 as a Marketing Support Associate, according to a release. She then became a Field Marketing Coordinator in 2006, Category Marketing Manager in 2010, and Manager of Marketing Brand Management in 2016. Renfroe was promoted to her current role of Director of Marketing Operations in 2019.
In February 2022, Renfroe will officially assume her new position as the new Vice President of Marketing for the retailer.
“Malinda is a strong leader with extensive experience across all marketing functions,” said Kevin Murphy, President. “Her ability to foster collaboration and team building, along with her passion for developing associates, will be instrumental as she takes this next step in her Publix career. We are excited to see the contributions she’ll continue to make in her new role.”
Irby has revealed he will be retiring from the retailer after 48 years of service at the end of February. The current Vice President of Marketing joined Publix in 1973 at the sign shop in Lakeland, Florida. Since then, Irby has worked in various positions within the company. In 1983, he was transferred from the sign shop to the advertising department as Marketing and Research Manager, then in 1988 was promoted to Director of Marketing and Advertising.
As noted in the release, he earned his current role in 1989.
“Mark’s dedication to helping build, promote, protect, and bring to life the Publix brand has made us a better company,” commented Murphy. “He’s given meaning to our ‘Where Shopping Is A Pleasure’ slogan and shaped opportunities for customers to connect with us in authentic ways, creating memorable moments with ‘my Publix’ stories. He’s made our brand a part of the fabric of our communities, building loyal and raving fans in existing markets and introducing us in new areas. We are grateful for all his years of dedicated service.”
Congratulations to both Mark Irby and Malinda Renfroe as they enter these new stages!